Monday, July 31, 2006

Changing Social Change

In the article Social Justice Philanthropy (pdf), Aileen Shaw of the Synergos Institute (a global philanthropic marketing firm on Madison Avenue) attempts to seize control of the definition of this enterprise by relegating it to the paternalistic practices from which it purports to be breaking the chains. Practices like leadership indoctrination and the focus on competitive, issue-centric advocacy that view social change as a public relations challenge ensure that no fundamental social change will happen, which is, of course, the reason the ultra-rich hire advertising experts in the first place.

Rhetoric or reality--you decide.


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