Whole New World

The problem is that in a mediated, audiovisual communications culture, the price of broadcast communication access is prohibitive to popular participation. Once dazed by this overwhelming medium, consumers are so pulverized they need to go through a cultural rehab in order to even imagine an alternative translation. As usual, creativity and resourcefulness, such as that seen in independent blogging, contribute to the process of rerouting our collective imagination.

Were video podcast to eclipse corporate broadcast, it would be a whole new world.